The book explores an array of contributing factors and competing interests that have fed the decline in the healthcare system and led to out-of-control health insurance costs, higher disease incidence and sub-optimal medical care.  This includes discussions around medical errors, medical malpractice, healthcare quality, administrative costs, and the uninsured along with a complete evaluation of the Medical Model and its inbred biases

Why Healthcare Matters offers an insider’s view on the nation’s growing healthcare crisis with ideas for substantive change.  It calls on corporate leaders to more actively participate in the transformation of healthcare in the United States by devising C-level strategies to approach employee health within their own organizations. 

Today 60% of the US population (over 170 million American adults) is covered by such plans.  For too long, the employee health benefit has been farmed out to a third party.  Companies now need to regain control of this increasingly important and costly investment in human capital.

Why Healthcare Matters is a business guide.  It helps corporate leaders clearly understand the range and depth of the crisis from a business perspective, providing best practice and lessons learned from progressive companies whose actions are leading the transformation.  Specific and detailed recommendations illustrate how they can latch on to the promising trend of healthcare consumerism and implement powerful new concepts strategies to lower overall costs and improve health outcomes at their companies.

The book’s core idea is that the essence of the solution lies in personal responsibility, that the main catalyst for change is healthcare consumerism, and that the main engine for popularizing this is the business community acting as employers.

Why Healthcare Matters is a practical guide for employers to help address one of the great macroeconomic challenges of our time: the US healthcare crisis.  Employers have leverage to initiate real market change by encouraging greater personal responsibility from their workforce.   Healthcare consumerism can influence the markets toward greater economic efficiency, better quality of care, and improved outcomes overall. 

The heart of Why Healthcare Matters is the Seven Step Guide to Transformational Change for Employers. This strategic template has recommendations that can lead to substantial positive change for healthcare in their company.  Collectively, American business can lead the nation to substantial improvements in the cost, quality and outcomes of the US healthcare system. 

Corporate executives are an audience primed to do something about this problem with the power to make a difference. Essential to this solution is to shift the emphasis from the supply side to the demand side, to put the power in the hands of the people.  Why Healthcare Matters is a manifesto for change and provides the information, insight and ideas for how corporate leaders can make this happen. 

Order it now from Amazon, and read how free-market solutions can really drive effective change for healthcare.


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