Why Healthcare Matters, an Employer's Guide to Healthcare Consumerism, pre-released on Amazon


Amazon has pre-released Why Healthcare Matters: How Business Leaders Can Drive Transformational Change.  The book will be ready for delivery on October 1, 2008.


Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what s wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions.


The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company. You ll get a clear picture of:
  • The U.S. healthcare system and the important role employers play in its future Key factors in the U.S. healthcare system including medical advancements, chronic disease, life expectancy and national economic factors
  • How healthcare professionals, pharmaceutical manufacturers, insurance companies and the FDA influence healthcare
  • The rise of healthcare consumerism and key elements in the market transformation
  • The role of business and the media in changing healthcare
Eleven organizations that have brought key stakeholders together to address important national issues related to improving healthcare. Fourteen corporations at the leading edge of healthcare consumerism A 10-step plan for a communications program Roles and opportunities for business, markets and consumers in improving the nations healthcare.

With one convention down and another to go, the healthcare policy debate between Obama and McCain should begin to heat up.  Their differences are clear.  For those in the McCain camp who want to have a look at the kinds of ideas and initiatives that will appear in a Republican administration, go to Amazon and pre-order Why Healthcare Matters, and let us know what you think!



Frank Hone
Why Healthcare Matters


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Posted by Frank Hone Healthcare Matters at 8/29/2008 1:44 PM
Categories: Why Healthcare Matters;Healthcare Consumerism
 

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